The cattle industry has its marching orders for the next five years, based on a new plan released at the summer business meeting last week in Denver, Colorado.
The Beef Industry Long Ranch Plan task force is focusing on six areas this term, all of which they believe are key to long-term prosperity for the industry and its producers.
Members of the task force include: John Butler (Beef Marketing Group), Bill Rishel (advisor to TD Angus, Rishel Ranch, Nebraska), Kim Brackett (Brackett Ranches, Idaho), Mary Kraft (Badger Creek Farm, Colorado), Jon Lowe (Cattle & Equine Business Zoetis), Donnell Brown (R.A. Brown Ranch, Texas), Kevin Ochsner (group facilitator, Agcellerate), Keith Belk (Colorado State University), Tim Brady (Agri Beef), Andy Bishop (Farm Services AgTech Scientific, Kentucky), Suzanne Strassburger (Strassburger Steaks, New York), Ken Griner (Usher Land & Timber, Florida), Dean Meyer (livestock and row crop producer, Iowa), Paul Defoor (Cactus Feeders, Texas), Jerry Wulf (Wulf Cattle, Minnesota) and Joe Goggins (Vermilion Ranch Corporation, Montana).
Checkoff dollars will help fund work in these key areas:
BEEF EXPORT GROWTH
By 2025, the goal is for U.S. beef exports to take up 17% of beef production. This would mean growing the value of exports as a percent of total beef value to 21%. A key component of this is to have 75% of all cattle producing states participate in a national animal disease traceability program.
The Link LonkAugust 03, 2020 at 03:52PM
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Long Range Goals Set By Beef Committee - DTN The Progressive Farmer
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