*United States Meat Export Federation--$8,350,170
*Cattlemen's Beef Board--$1,689,915
*North America Meat Institute--$994,068
*American Farm Bureau Foundation for Agriculture--$670,996
*Foundation for Meat and Poultry Research and Education--$646,144
*Meat Import Council of America/Northeast Beef Promotion Initiative--$497,037
*National Institute for Animal Agriculture--$89,466
The Beef Promotion and Research Act of 1985 requires the budget be broken out by "component" as well. That yields a clearer picture of how the money is intended to be used, as opposed to which group it is designated for.
From largest component, to smallest, the BPOC reported that $9.8 million is slated for promotion programs, which include continuing the consumer digital advertising program and veal promotion. Research programs are next at $8.9 million. These programs, according to the BPOC focus on a variety of issues including pre- and post-harvest safety, product quality, human nutrition, markets and beef/culinary innovations.
Foreign marketing and education is set at $8.4 million, which covers work in 80 countries in regions that include: the Association of Southeast Asian Nations, the Caribbean, the Central America/Dominican Republic, China/Hong Kong, Europe, Japan, Korea, Mexico, the Middle East, Russia/Greater Russian Region, South America and Taiwan.
Consumer information programs, which include a Northeast public relations initiative and work with school curriculum directors nationwide, is slated at $7.3 million. In a similar vein, $3.3 million is set for industry information programs, which include countering misinformation from anti-beef groups and funding for participation in the 5th annual national industrywide symposium focused on discussion and dissemination of information regarding antibiotic use.
Producer communications round out the breakdown, at $1.7 million. This is money spent for investor outreach regarding checkoff results, publishing strategies and state beef council content hubs.
The full CBB will still have to approve this plan, followed by the USDA's Agricultural Marketing Service.
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The Link LonkSeptember 21, 2020 at 10:04PM
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Beef Spending for FY21 Portions Out More than $39 Million - DTN The Progressive Farmer
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