DES MOINES, Iowa — The National Pork Board has launched “Pork as a Passport,” an initiative that showcases delicious meals from around the world — all of which can be made at home.
Consumers can travel through their taste buds and be inspired by how pork is cooked in different countries.
“With the increasing diversity in the U.S., many households come from one or more cultures — think Latin, Asian and eastern and southern Europe — where pork is the staple protein in those familiar, favorite dishes,” said Angie Krieger, vice president of domestic marketing at the Pork Board.
“There’s a strong desire for those traditional comfort foods. Those same dishes also appeal to those who haven’t been able to travel because of the coronavirus. Pork allows them to create those authentic flavors in their own kitchen and helps satisfy a bit of their wanderlust.”
A few examples of planned activities for the Pork as a Passport campaign include:
• Featuring pork as the first challenge dish in the World Food Championships, airing Oct. 3 on the Cooking Channel.
• Matching U.S. pig farmers and global chefs in a video series connecting them over their favorite pork dishes.
• Linking U.S. chefs with international chefs to cook together and sharing the resulting videos and recipes on social media.
Learn more at: www.pork.org/realpork.
October 03, 2020 at 03:24AM
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Pork as a passport: Campaign celebrates flavors around the world - Agri News
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