On Thursday, Minister of Agriculture and Agri-Food Canada Marie-Claude Bibeau announced the establishment of the Canadian Pork Promotion and Research Agency (PRA).
“The PRA will be an important vehicle for producers – it will help facilitate even greater collaboration across the value chain through increased research and promotion activities. In the long run, it will result in improving the long-term growth and competitiveness of the sector," Rick Bergmann, Canadian Pork Council Chair, said in a release. “I would like to thank Minister Bibeau for championing this initiative and moving forward with the establishment of the agency.”
Former Canadian Pork Council Chair, Jurgen Preugchas, first began discussing this concept with a small group of producers. The idea caught on and was taken forward by his successor Jean-Guy Vincent and carried to this point by current chair Rick Bergmann.
“Producers and provincial organizations from across the country that have been engaged in the creation of the agency are pleased that the vision is finally being realized today,” Canadian Pork Council vice chair Rene Roy said in a release.
Canadian pork producers already fund market promotion, extension services and research activities that have been critical in enhancing the competitive position of the sector and in raising consumer awareness of the advantages of the nutrient value of pork, the release said.
"The pork industry believes that the producer-funded PRA, which also receives funds through the collection of a levy on the imports of live pigs and pork meat, is one mechanism that can further strengthen the industry. It is estimated that the fully functioning agency will provide an additional $2 million for research and promotion," the release said.
Editor's Note: The Canadian Pork Council is the national voice for hog producers in Canada. A federation of nine provincial pork industry associations representing 7,000 farms, the organization plays a leadership role in achieving and maintaining a dynamic and prosperous Canadian pork sector.
November 06, 2020 at 01:21AM
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Canada Unveils New Canadian Pork Promotion and Research Agency - Pork Magazine
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