Canada’s Minister of Agriculture & Agri-Food Marie-Claude Bibeau recently announced the creation of the Canadian Pork Promotion & Research Agency (PRA). The Pork PRA will support the competitiveness and sustainability of the pork sector by enabling the development and implementation of promotional and research activities.
Pork producers and processors are expected to benefit greatly from the agency's promotional and research activities, especially as producers cope with impacts of the COVID-19 pandemic.
"Canadian pork farmers will greatly benefit from the new Canadian Pork Promotion & Research Agency, which will help to promote the marketing and production of pork, develop new markets for producers and support research activities. We will continue to work closely with the industry to ensure our hard-working producers have the tools they need to thrive in the global marketplace,” Bibeau said.
The Pork PRA will allow producers to take full advantage of the increased market opportunities, both domestic and international. As a result of recent trade deals, producers have preferential access to two-thirds of the world market. The agency will also help mitigate and manage the potential risks of African swine fever by investing in research activities that could boost on-farm biosecurity and surveillance.
The creation of a national levy system will underpin PRA's activities. Levies will also be collected on imported pork products -- at a rate that is no more than the minimum levy paid by producers across the country. Similar agencies exist in other markets that have been successful, like the Canadian Beef Check-Off Agency that generates about $7.5 million each year towards funding initiatives that help beef producers expand their markets and increase sales.
Agriculture & Agri-Food Canada and the Farm Products Council of Canada (FPCC) have been working closely with the Canadian Pork Council to help establish the Pork PRA and ensure that it provides long-term benefits for pork producers across the country.
"Producers across Canada welcome the establishment of the Pork Promotion & Research Agency. The PRA will be an important vehicle for producers. It will help facilitate even greater collaboration across the value chain through increased research and promotion activities. In the long run, it will result in improving the long-term growth and competitiveness of the sector,” Canadian Pork Council chair Rick Bergmann said.
Comparing trade statistics to date from 2019 to 2020, pork exports have increase by 17% in volume. In 2019, the Canadian pork industry exported $4 billion worth of pork to more than 90 countries.
The Link LonkNovember 10, 2020 at 12:18AM
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Canadian Pork Promotion and Research Agency created - Feedstuffs
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