BOULDER, COLO. — Wilde Brands, maker of chicken-based Wilde Chips, is expanding its protein chips line with new Pork Chips, made from premium pork meat raised without antibiotics.
Formulated with nine essential amino acids, Wild Pork Chips have a thin and crispy texture and are made with pork, tapioca starch and dried egg whites. The chips provide 10 grams of protein and contain 170 calories, 1 gram of sugar and 10 grams of fat per 20-chip serving. Keto-friendly, gluten-free, grain-free and paleo certified, the snacks come in four flavors: Golden Mustard BBQ, Sweet Chipotle, Black Pepper Bacon, and Chili Lime Verde.
Wilde Pork Chips are available nationwide at Whole Foods Market stores and on the company’s website this month for a suggested retail price of $4.99 per bag. The chips are slated to roll out to Sprouts Farmers Market stores in April.
“Whole Foods pioneered the protein-based snack set, allowing consumers to find high-end pork rinds, egg white puffs and Wilde Chips in one area,” said Jason Wright, co-founder and chief executive officer of Wilde Brands. “This strategy has proven very effective, and large chains like Kroger and Sprouts are now developing their own protein-based sets. This presents an opportunity to grow the entire protein-based snack category for all players, and we believe our new Pork Chips will be a solid addition to the aisle.”
The Link LonkMarch 16, 2021 at 10:45PM
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Wilde Brands introduces Pork Chips | 2021-03-16 - Food Business News
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